Who are We?
Definition: Liberal
Adjective
Willing to respect or accept behaviour or opinions different from one’s own; open to new ideas.
Who?
Liberal Sport is an elite level football kit and teamwear brand.
We are a family business with integrity and loyalty at our core, our journey began in 2017.
What?
Our mission is to challenge the traditional in football kits and training wear.
With a background in design and architecture, we approach all projects with a design and quality-centric view. We place emphasis on attention to detail, product durability and reliability of supply.
We aim to deliver the highest quality, cutting-edge products we can to our clients.
How?
Liberal Sport was founded based on experiences within our own non-league football club. Constant disappointments from late deliveries and sub-par, overpriced products and poor service quality led us to believe that the industry needed a change.
We now share a robust supply chain with some of the most renowned brands in sportswear. Allowing us to offer our clubs reliability of supply at a consistently excellent quality.
Where?
Headquartered in Nottingham, England, we also have a section of the team working in London. This allows us to serve a wider range of clubs.
Our Values
We disrupt the norm.
Innovation thrives when we challenge and reassess the status quo. Our commitment is to never settle for comfort but to continually explore fresh approaches, striving to deliver superior and more daring products for our customers.
We take pride in what we do.
Quality stands as our foremost priority, it forms the cornerstone of our ability to deliver genuine value to our customers.
Our overarching objective is to offer products that instill a sense of comfort, assured quality, and pride in those who wear them.
Our customer comes first.
Customer care, trust, and relationships are paramount to us.
In the football wear industry, neglecting club needs is a recurring them, possibly influenced by size, perceived value, or revenue.
For Liberal Sport, every club regardless of size holds equal importance — our commitment to this value remains consistent across all our clubs.
We strive for better.
Stagnation is not an option for us; it would signify failure both as a brand and as a business.
Perpetual advancement is ingrained in our ethos, we consistently explore opportunities for self-improvement, ensuring that we evolve both as a brand and as individuals.
This commitment drives us to deliver the best possible products and services to our valued teams and clubs.